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Editorial: Is the Movie Industry Failing?

by Jed Kudrick

Photo Courtesy ofFelix Mooneeram on Unsplash

Astounded by the disappointment of “Madame Web” on Valentine’s Day, I questioned how major companies like Sony and Marvel could produce such subpar movies. This year’s trend continued with the failure of “Night Swim” and the mediocrity of “Mean Girls.” Companies like Sony, Warner Bros., and Disney prioritize profit over quality, delivering films like “Aquaman and the Lost Kingdom,” “Indiana Jones and the Dial of Destiny,” and “The Flash,” which lack value for viewers.

Despite the decline in cinema quality, there’s still hope as demonstrated by last year’s releases of “Oppenheimer” and “Spider-Man: Across the Spider-Verse.” Discussions on modern cinema quality intensified after Martin Scorsese’s critique of the Marvel Cinematic Universe in 2019. His criticism resonated with those yearning for profound storytelling, signaling a shift away from meaningful cinema exploration.

The root issue lies in the commercialization of filmmaking, prioritizing marketability over artistic integrity. Established properties and recognizable brands take precedence, sacrificing narrative depth for familiarity. The rise of streaming services further complicates the problem, fostering a culture of instant gratification and diminishing patience for cinematic experiences.

In this challenging environment, originality and risk-taking are seen as liabilities. Filmmakers succumb to formulaic storytelling to satisfy executives and audience expectations. Despite these challenges, hope remains in talented filmmakers pushing storytelling boundaries such as Christopher Nolan and others. Audiences can shape the future by supporting films prioritizing substance and authenticity, ushering in a new era of cinematic excellence. Embracing innovation and celebrating diverse voices in filmmaking ensures cinema’s transformative force endures.

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